While we haven't seen too many people outside, there were a few fashionable faces out and about (safely, we hope!). In the French alps, model Ophelie Guillermand posted on top of a snow - covered mountain while skiing in a beaming red Moncler jacket.
Moncler Genius has offered some of the most exciting collaborations to come out of the outerwear world, allowing some of the world's top tier designers to refit classic silhouettes with their signature DNA. For 6 MONCLER 1017 ALYX 9SM, Matthew Williams brings his brands now - iconic rollercoaster buckle hardware to a series of outerwear, alongside accessories, trousers and base layers.
In the first half of 2018, total corporate investment in Moncler reached 14.1 million (around 15.9 million), up from 5.5 million the year before, spent on a logistics hub in Piacenza, Italy and the development of information technology and omni - channel platforms, among other initiatives. The company says that the programme, which also involved a complete redesign of company structure, paid off; there was a spike in both online and store traffic, and sales in 2018 saw a 19 percent increase compared to the previous year.
The designers most hell - bent on proving that sentiment were Williams and Green, two of fashion and hip - hop's favorite new designers. Both have a knack for product innovation and a shared fluency in hype, and at the unveiling they explored just how far the horizon of tech - y sportswear extends.
In the stark 1017 Alyx 9SM tunnel, models looked ready to conquer both Berghain and K2 draped themselves on scaffolding. Last Saturday, Moncler Genius presented its new collection with MONDOGENIUS: an immersive digital experience that, for the first time, connected the whole world in a single event, moving through five different cities scattered throughout Europe, Asia and America to share the vision of the 11 designers who created this year's Genius collections.