The designers most hell - bent on proving that sentiment were Williams and Green, two of fashion and hip - hop's favorite new designers. Both have a knack for product innovation and a shared fluency in hype, and at the unveiling they explored just how far the horizon of tech - y sportswear extends.
With no physical presentation possible, he had to consider how to deliver the message of the collection through photography rather than an arrangement of space. The result is striking: two fantastic images of his new, rune - like symbol for the brand, which was transformed into two rafts and then shot from above.
I went out in the early afternoon to reach my first destination, the Central Station, with its immense architecture halfway between Art Nouveau and Art Deco in marble and concrete. Sergio Zambon, creative director of 2 Moncler 1952 Man collection had curated an exhibition of three contemporary designers: Erwin Wurm and his Fat Mini; Prem Sahib and his Puffer Desks; and finally Andrea Anastasio with his vases and chairs created using materials that were fused together with those of Moncler's down jackets.
Given the state of luxury fashion in 2018 - characterized by a widespread interest in collaboration, and a fully in - bloom affinity for streetwear - it makes perfect sense that Milan Fashion Week got things started with a partnership between one legacy label and a lesser - known (but cult - loved) designer. The legacy brand is Moncler, the Italian purveyor of all manner of puffy coats, and the collaborator is Hiroshi Fujiwara, who runs the extra - cool Japan - based label www.monclersoutlets.com Fragment.