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In a world where people spend an average of 7 hours on the internet, digital marketing has become a crucial element for every business to reach its goals. It is much easier to drive engagement and a newer audience towards your business from digital channels. However, this doesn’t mean that you can employ any method that you deem fit. For example, a standard digital marketing strategy is paid advertisement. Here, you have to pay a certain amount of money to have your ads appear on websites or social media. Now, let’s suppose that you have a bakery business. If the ads for your business appear on websites where students search for an , it won’t help you attract much traffic. Thus, it would be a waste of time, effort and money. Therefore, it is essential to develop both long-term and short-term digital marketing strategies to effectively drive traffic towards your website and convert leads into successful sales. Author bio: Clara Smith is a freelancing expert, working with some of the top companies in the US. She has more than a decade of experience in the field and conducts regular workshops and seminars about the trends in digital marketing. Clara also loves to host community dinners on weekends.